1. Choose a niche.
There are many different design formats you can work with, but even something more to consider is what industry would you like to work in? While some graphic designers are generalists and work on a wide variety of projects, it is simple and more effective to choose an area of specialization. Figuring out what niche you want to focus on can be a challenge, but if you know and follow your passions, interests, experience, and knowledge you can narrow it down relatively easy.
2. Build a website.
To be competitive as a graphic designer, you need to have a website. Having this online presence will help you attract more clients, it gives you a place to showcase your work, list your services and testimonials, and it makes you look more professional.
3. Market your business.
There are tons of ways to promote your graphic design business; the thing you need to remember is consistency is key. Choose two to three methods that you think you’ll enjoy doing and spend time each day working on those methods.
Now that you’ve got your website in place and you’re actively marketing your business, it’s time to connect with potential clients.
4. Invest in your design business.
As your cash flow builds, you’ll want to reinvest some of it into professional development. Luckily, they are events, conferences, webinars, teleconferences, online courses, books, membership sites, mastermind groups, and coaching sessions – there is something to fit every budget and every niche. By investing in yourself and your business, you gain the knowledge, information, and skills to make your freelance business a success.